Business Myopia and socialnetworking

Yesterday, my monthly strategy discussion group met to discuss social media and its applications in the B2B space.  One of the challenges that carry over from B2C into B2B is no surprise, relationships matter.  Sales people have known this and so do marketers but IT people? Similarly, it is more than likely that this insight is actively being pursued or nurtured in the strategy department or by the folks in product development, training, or those in the C suite who are more likely focused on the productivity and performance of the organization.  No wonder social media remains largely at the periphery of most operating firms–excepting some of those who are front and center in the information technology space. Continue reading