Whatever your politics, health care was on a collision course and few players have willingly taken on these challenges in the last 10 or 20 years, or even attempted to create and champion true innovations in care. That’s what I concluded from last night’ s consulting round table at Chicago Booth on the meaning of health care reform.
From a series of short presentations by local healthcare consultancies, SG2 and Kaufmannhall, and providers,Advocate Healthcare and Northwestern Memorial Hospital, I learned how major players in healthcare are both unprepared and ill-equipped to usher in the changes embodied in the recent passage of Federal legislation. Last night, the brief overviews shocked me. I was disappointed to hear that the information technology revolution has somehow skipped the health care sector, that major providers appear largely unaffected in the basic information delivery and back office processes. The health care delivery system has largely been observers, not leaders, in adopting or championing technology applications used in other sectors to spearhead change, drive enormous efficiencies as well as disrupt the fundamental economic structure. Today, deadlines to carry out electronic health records are forcing health care providers to face challenges that other prominent industries resolved decades ago. We don’t think twice about the ubiquitous acceptance and the ease of using bank cards anywhere. The transaction systems , payment processors and equipment long ago reached an agreement on standards. Similarly, moving data from any PC to another and across the Windows, APPLE divide to effortlessly transmit data in voice, or digital format over the telephone or cable lines. But the platforms that some doctors, and or hospitals, have used to record patient visits, tests and physician notes are untested at scale necessary and need to evolve much further to allow the ready transmission of data.
As this realization penetrated, I began to consider the broader implications. For years, this ” interoperability gap” prevents basic efficiencies and simple improvements in service . Pharmacies have managed to overcome this with insurers and even their suppliers, the natural extension of retail market supply chain efficiencies. So why haven’t the core of the health care system–hospitals and provider systems followed? Can we really blame these failures on the government’s failure to spend more of our tax dollars to upgrade basic computer hardware and platforms upon which Medicare and Medicaid reside? If you recall Y2K as the IT industries shortsighted take on date formats and what a big deal investment that cost to repair. Well, healthcare has its own upcoming crisis in records management.
Analytic thinking won’t save us
Now Booth and of course the University of Chicago’s unwavering belief in market theory, is synonymous with their reputation for applied analytics to problem solve. All but one of last night’s five presenters were Chicago schooled (one Harris, my alma mater, and the rest Booth). As I listened, I hearkened back to another recent discussion of Booth alums that I chair and focuses on issues in strategic management practices. Last week, we reviewed Michael Porter’s Competitive Five Forces Framework, and wondered why so few managers seem to take the strategic offensive and proactive approach. Last night’s emerging insights into healthcare, helped me understand how the very qualities that make doctors incredibly good diagnostician is exactly what keeps them from taking a broader systemic approach. The US relies on an evidence based medicine framework. This approach is used by physicians to treat patients, how pharmaceutical companies win FDA approval, and how insurance companies compute their reimbursements. I’m not suggesting this is a poor model, but it is not a management model. One of the respondents made this point clearly when he asked “What other industry gets away with charging at every turn as you make your way through the system?” When we shop at a store, the price we pay assumes and integrates the total operating costs from labor to distribution to supply chain and technology support. In health care, provider service fees rarely integrate or absorb other related costs. Instead , the activity or related service charges are billed individually, often by multiple parties. No accountability, no coöperation and no integration of activities toward the outcome merely increase the overhead for each provider in the chain, driving up the inefficiencies and resulting in ever rising costs.
IT needs outstrip available resources and the impact on GP
Accenture estimates, on average, that the technology spend in most industry sectors approximates 7-8% of their annual expenditures. In contrast, physicians spend only 2-3%. Accenture also estimates that medical records will make up 50% of all data storage by 2020 . This is a sea change that will impact not just the health care sector, but begs larger questions about available programming and maintenance resource support, and raises security and privacy concerns. In health care the availability and anticipated ease of record transmissions across the health care delivery network will usher in changes that few providers have fully imagined, or begun to plan. All the panelists agreed, that no one has thought through what a connected health care delivery systems looks like. Well I think IBM has, or at least they have smart technology videos that suggest they do. But IBM doesn’t deliver the care, they merely sell the systems that I’m speculating few health care providers have bought.
What is most incredible to me is that systems and technology providers who specialize in health care systems are poorly equipped to support the ramp-up of the technology upgrades funded by the stimulus package and health care reform legislation. Today, there is no interoperability across platforms…what? These problems, long ago addressed by banking and many other industries show how far health care systems lag behind. I guess the market was to blame. Doctors weren’t spending and developers weren’t getting enough volume to test and improve their offerings. All I can say, is thank goodness for Health care reform. Nothing was making this sector realize the benefits and processing efficiencies, data security and fraud prevention solutions that have been a significant growth sector for other industries especially the technology sector. If you are worrying and agonizing about what health care reform is costing the American taxpayer, take a look at how much its delay has reduced the overall GDP. Why is it a tragedy for doctors, or cardiology specialists to experience a downturn in their income when they squandered their advantage rather than in investing in change or the future delivery of care? We should be crying and outraged at the dearth of innovations in how patient care is delivered, or the missing standards for sharing medical information . OK, maybe that is too much to ask from any one profession, but it is precisely the arrogance and culture of the medical profession that has prevented the growth of capable management and innovation. So I’ll hold my tears as the doctors undergo the inevitable consolidation and shakeout and begin to experience what I and many other professionals and laborers in other sectors underwent in an earlier era or are currently experiencing.
The market will continue to drive the face and structure of health care delivery
Guess what, it seems that few, if any, health care provider teams are capable, or know how to give care in the information connected world. Health care is close to 20% of the US GDP. The sources of innovation in health care have been in the corridors of the equipment manufacturers who continue to push the envelope. The rapid advances in digital imaging, diagnostic and even mobile monitoring tools continue to enhance quality diagnostic support and treatment tools but where is the advancements in the actual delivery of care? The minute clinics are a start, and progress in remote monitoring is another; but the vast majority of services are controlled through the same channels and it’s time resources were put to re-imagining them in the internet era. Advocate explained how little an impact the passage of health care reform made on their strategy; because nothing in the bill changes these wider market dynamics. The anger unleashed by the recent passage appears misdirected at the government when the same providers who have ignored the larger , less sexy innovations happening in the back office stymied the advances in efficient payment and patient record transmissions. Why aren’t we as outraged when we have to pay for a xerox hard copy of our medical records or be responsible for keeping copies of old x-rays or mammogram films to share with the technicians when we return for followup or annual screenings? The costs of our visit increases because few providers were willing to apportion more of their income stream to invest in developing these systems and championing the delivery of care in a fully connected world. You may have seen and heard how little of Medicare and Medicaid’s budget goes into research and development. That means those systems have not been updated to take advantage of the tools and efficiencies that we take for granted daily when we use our ATM or credit cards. The fairness of whether doctors should or shouldn’t get improved reimbursements for these patients is not the question. Doctors need to look at the larger picture, and not obsess about the current and impractical fee based approach to service but to roll up their sleeves and address the much more challenging systemic issues in the overall system that brings suppliers and providers to collaborate and find or create alternatives that are economical for everyone.
I’m merely reiterating, that whatever your politics, the familiarity of the collision course to other industry sectors has spared health care and cost us plenty. Doing nothing was the plan for the majority of players when it came down to willingly assume the risk and challenge to automate,or even attempt to create and champion true innovations in care. Like the banks, not all the providers were capable or had the size, scale and spare resources to effect these changes. Like banks, only government payment incentives and regulations are helping hospitals to meet the needs of customers in riskier and less desirable neighborhoods. The rise and crash of the HMO marketplace and managed care efforts of the early 1980’s made them all gun-shy. The American public reacted as visceral as they did this past summer. But sometimes we don’t have a choice, we have to endure some pain see improvements. If you have a broken limb that is hurting, a doctor may have to inflict more short term pain to reset it. If the doctor has complete information about you and at his fingertips imagine how quickly you might be able to get treated, and how much more assurance you have that there will be less post op risks and even better, you’ll get one bill not a series of separate ones from the surgeon, the hospital the radiologists and the pharmacist. It will take a lot of bravery to get us through what is the inevitable and long overdue system changes. Stop fighting and start cooperating.